Fresh tape media + Microsoft Copilot

As a consultant, I led creative direction and production for Microsoft Copilot’s influencer marketing during the height of the AI boom—keeping content original and impactful amidst a crowded space. In my first three months, I managed a $3M budget (now expanded to $20M), serving as the sole dedicated resource across creative strategy, production, and performance insights. Highlights include campaigns for Super Bowl weekend in New Orleans and international travel content in Thailand and Japan. My work laid the foundation for large-scale creator partnerships with talent such as Quen Blackwell, Alix Earle, AMP’d, Madeleine White, Barstool Sports, Katie Austin, Camille Kostek, Jordan Chiles, and Bran Flakezz, ultimately leading to my transition into a full-time role with Fresh Tape Media.