Ahead of Big Gigantic’s 12th annual Rowdytown show at Red Rocks, photographer and Creative Director Stephanie Parsley assembled an all-women creative team to produce a new visual world for the show—spanning event merchandise and editorial imagery for the band’s press kit.

As Assistant Creative Director, I partnered with Stephanie to help translate the central concept—the journey fans make to Red Rocks year after year—into a cohesive visual narrative. From creative development through on-set execution, we created a body of work that captured the anticipation, energy, and sense of community that have made Rowdytown an iconic Colorado tradition.

Photography + Creative Direction: Stephanie Parsley

Assistant Creative Director: Darci Naftulin

Styling: Bailey Jones

Video: Mary Grace Parsley