Chasing the Snowy Hour

GRiZ has always been an artist for the people, known for surprising fans with free pop-up shows throughout Denver. Inspired by that ethos, I developed the concept for a destination edition in the mountains: an intimate Chasing the Golden Hour set overlooking the snowcapped peaks of Aspen.

I led the experience from initial concept through on-site execution, partnering with the GRiZ, AspenX, and Mountain Operations teams to transform the AspenX Beach Club atop Ajax Mountain into an unforgettable fan experience. Production encompassed lift access, sound, security, beverage service, guest logistics, and a custom reservation experience for fans.

The result was a +300-person mountaintop après show that translated the spirit of GRiZ’s Free Shows for the People into an unforgettable, and distinctly Colorado, fan experience.

in partnership with ApenX
all photos by Joel Nunez-Smith